Finance ad spend on cinema in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
In 2021, the expenditure on cinema advertising in the finance category in France increased by 11.1 million U.S. dollars (47.36 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in France: In 2021, in comparison to ad spend in the finance category on cinema, the ad expenditure in the finance category on magazines as well as on outdoor was higher.

Finance advertising spending on cinema in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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