In 2021, the expenditure on outdoor advertising in the food category in France increased significantly by 23.1 million U.S. dollars (37.54 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic. For more insights about advertising in France: In 2021, in comparison to ad spend in the food category on outdoor, the ad expenditure in the food category on digital static display was higher, while spending on newspaper was considerably lower.
Food advertising spending on outdoor advertising in France from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Food advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/
Nielsen. "Food advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/
Nielsen. (2022). Food advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/
Nielsen. "Food Advertising Spending on Outdoor Advertising in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/
Nielsen, Food advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/ (last visited August 25, 2024)
Food advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353904/food-ad-spend-outdoor-france/