Apparel ad spend on cinema in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on cinema advertising in the apparel category in France increased significantly by 19.2 million U.S. dollars (269.71 percent) in 2021. Therefore, ad spend reached a peak that year at 26.33 million U.S. dollars.
For more insights about advertising in France: In 2021, in comparison to ad spend in the apparel category on cinema, the ad expenditure in the apparel category on outdoor was higher and on magazines it was considerably higher.

Apparel advertising spending on cinema in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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