Retail ad spend on outdoor in France 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on outdoor advertising in the retail category in France declined to 71.83 million U.S. dollars in 2021.
For more insights about advertising in France: In 2021, in comparison to ad spend in the retail category on outdoor, the ad expenditure in the retail category on digital static display as well as on newspaper was considerably higher.

Retail advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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