Cosmetics & personal care ad spend on outdoor in Belgium 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on outdoor advertising in the cosmetics and personal care category in Belgium increased by 2.9 million U.S. dollars (18.42 percent) in 2021 in comparison to the previous year. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in Belgium: In 2021, in comparison to ad spend in the cosmetics and personal care category on outdoor, the ad expenditure in the cosmetics and personal care category on magazines as well as on radio was lower.

Cosmetics & personal care advertising spending on outdoor advertising in Belgium from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Belgium

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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