Apparel ad spend on magazines in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on magazine advertising in the apparel category in France increased by 12.8 million U.S. dollars (10.48 percent) in 2021. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in France: In 2021, in comparison to ad spend in the apparel category on magazines, the ad expenditure in the apparel category on digital static display was higher, while spending on outdoor was lower.

Apparel advertising spending on magazines in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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