Automotive ad spend on outdoor in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on outdoor advertising in the automotives category in France increased by 7.8 million U.S. dollars (15.57 percent) in 2021. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in France: In 2021, in comparison to ad spend in the automotive category on outdoor, the ad expenditure in the automotive category on digital static display as well as on newspaper was higher.

Automotive advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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