Cosmetics & personal care ad spend on cinema in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on cinema advertising in the cosmetics and personal care category in France decreased by 3.9 million U.S. dollars (42.42 percent) in 2021 in comparison to the previous year. This marked the lowest advertising spending during the observed period. Notably, the advertising spending has continuously decreased over the last years.
For more insights about advertising in France: In 2021, in comparison to ad spend in the cosmetics and personal care category on cinema, the ad expenditure in the cosmetics and personal care category on magazines as well as on outdoor was considerably higher.

Cosmetics & personal care advertising spending on cinema in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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