Entertainment & leisure ad spend on digital static display in France 2019-2021

Published by Statista Research Department, Dec 10, 2024
The expenditure on digital static display advertising in the entertainment and leisure category in France increased significantly by 82.9 million U.S. dollars (280.42 percent) in 2021. At 112.45 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in France: In 2021, in comparison to ad spend in the entertainment and leisure category on digital static display, the ad expenditure in the entertainment and leisure category on magazines was considerably lower, while spending on outdoor was higher.

Entertainment & leisure advertising spending on digital static display in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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