Automotive ad spend on digital static display in France 2019-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the expenditure on digital static display advertising in the automotives category in France increased significantly by 70.6 million U.S. dollars (144.33 percent) compared to 2020. At 119.53 million U.S. dollars, the advertising spending reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in France: In 2021, in comparison to ad spend in the automotive category on digital static display, the ad expenditure in the automotive category on magazines as well as on outdoor was lower.

Automotive advertising spending on digital static display in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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