The expenditure on television advertising of the healthcare category in Australia increased by 18.3 million U.S. dollars (11.42 percent) in 2021 in comparison to the previous year. With 178.52 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the healthcare category on television, the ad expenditure of the healthcare category on internet was lower and on newspapers it was considerably lower.
Healthcare advertising spending on television in Australia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Healthcare advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/
Nielsen. "Healthcare advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/
Nielsen. (2022). Healthcare advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/
Nielsen. "Healthcare Advertising Spending on Television in Australia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/
Nielsen, Healthcare advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/ (last visited December 22, 2024)
Healthcare advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353706/healthcare-ad-spend-television-australia/