In 2021, the expenditure on television advertising of the telecommunications category in Australia increased by 36.9 million U.S. dollars (23.47 percent) compared to 2020. With 194.12 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the telecommunications category on television, the ad expenditure of the telecommunications category on internet was higher, while spending on newspapers was considerably lower.
Telecommunications advertising spending on television in Australia from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Telecommunications advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/
Nielsen. "Telecommunications advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/
Nielsen. (2022). Telecommunications advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/
Nielsen. "Telecommunications Advertising Spending on Television in Australia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/
Nielsen, Telecommunications advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/ (last visited December 22, 2024)
Telecommunications advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353700/telecommunications-ad-spend-television-australia/
