In 2021, the expenditure on television advertising of the retail category in Australia decreased by 1.7 million U.S. dollars (2.62 percent) compared to 2020. Notably, the advertising spending was continuously decreasing over the last years. For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on internet was lower and on newspapers it was considerably lower.
Retail advertising spending on television in Australia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/
Nielsen. "Retail advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/
Nielsen. (2022). Retail advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/
Nielsen. "Retail Advertising Spending on Television in Australia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/
Nielsen, Retail advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/ (last visited December 26, 2024)
Retail advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353691/retail-ad-spend-television-australia/
