In 2021, the expenditure on radio advertising of the retail category in Australia increased by three million U.S. dollars (22.25 percent) compared to 2020. This was the first time during the observed period that the advertising spending has increased in Australia. For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the retail category on radio, the ad expenditure of the retail category on internet was considerably higher, while spending on newspapers was lower.
Retail advertising spending on radio in Australia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on radio in Australia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/
Nielsen. "Retail advertising spending on radio in Australia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/
Nielsen. (2022). Retail advertising spending on radio in Australia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/
Nielsen. "Retail Advertising Spending on Radio in Australia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/
Nielsen, Retail advertising spending on radio in Australia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/ (last visited December 21, 2024)
Retail advertising spending on radio in Australia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353667/retail-ad-spend-radio-australia/
