In 2021, the expenditure on outdoor advertising of the healthcare category in Australia increased by 2.6 million U.S. dollars (12.3 percent) compared to 2020. This was the first time during the observed period that the advertising spending has increased in Australia. For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the healthcare category on outdoor, the ad expenditure of the healthcare category on internet was considerably higher, while spending on newspapers was lower.
Healthcare advertising spending on outdoor in Australia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Healthcare advertising spending on outdoor in Australia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/
Nielsen. "Healthcare advertising spending on outdoor in Australia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/
Nielsen. (2022). Healthcare advertising spending on outdoor in Australia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/
Nielsen. "Healthcare Advertising Spending on Outdoor in Australia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/
Nielsen, Healthcare advertising spending on outdoor in Australia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/ (last visited November 04, 2024)
Healthcare advertising spending on outdoor in Australia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353653/healthcare-ad-spend-outdoor-australia/
