Business services ad spend on digital static display in Australia 2019-2021

Published by
Christopher Hughes,
Feb 6, 2024
In 2021, the expenditure on digital static display advertising of the business services category in Australia increased by 67.9 million U.S. dollars (439.99 percent) compared to 2020. With 83.36 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the business services category on internet, the ad expenditure of the business services category on magazines as well as on outdoor was considerably lower.

Business services advertising spending on digital static display in Australia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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