Leisure products ad spend on digital static display in Australia 2019-2021

Published by
Christopher Hughes,
Feb 6, 2024
The expenditure on internet advertising of the leisure products category in Australia increased by 103.4 million U.S. dollars (364.95 percent) in 2021 compared to the previous year. Therefore, the advertising spending in Australia reached a peak in 2021 with 131.72 million U.S. dollars.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the leisure products category on internet, the ad expenditure of the leisure products category on magazines as well as on outdoor was considerably lower.

Leisure products advertising spending on digital static display in Australia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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