In 2022, 52 percent of American Gen Z stated that a major reason for the rarity of their visits to movie theaters is due to preferring to stream at home. About a quarter (24 percent) stated that is is a minor reason, while a similar share did not indicate a preference to stream as a reason for them not visiting movie theaters.
Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022
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Morning Consult. (December 1, 2022). Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/
Morning Consult. "Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022." Chart. December 1, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/
Morning Consult. (2022). Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/
Morning Consult. "Share of Generation Z Movie Viewers Who Prefer to Stream at Home over Visiting Movie Theaters in The United States in 2022." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/
Morning Consult, Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022 Statista, https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/ (last visited December 30, 2024)
Share of Generation Z movie viewers who prefer to stream at home over visiting movie theaters in the United States in 2022 [Graph], Morning Consult, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1353520/share-gen-z-movie-prefer-stream/
