Europe: motivations to use and electric bike 2022
When asked what might encourage Europeans to buy or hire an e-bike in 2022, motivations around cost were the top responses among respondents to a survey carried out in August of that year. Nearly half of respondents thought that the cost of living might be a motivating factor to use an electric bike, and an e-bike subsidy was considered to be an incentive by about 41 percent of respondents. About a third of respondents also believed that environmental, mental, physical health, and road safety concerns play a role in buying or hiring an electric bike.
