Electric bike sales in Europe 2023, by country

The largest market for electric bicycles in Europe in 2023 was Germany, where 2.1 million new e-bikes were sold. France recorded the second-highest European sales, at just over a third of the sales volume of Germany. Despite its significantly smaller population but with a strong cycling culture, the Netherlands is the third largest e-bike market. 

German bike sales peaked during the pandemic bicycle boom

As did many other countries around the world, Germany saw a spike in bicycle sales during the first year of the COVID-19 pandemic. In 2020, over five million bikes were sold in the country, around 39 percent of which were e-bikes. Bicycle sales fell to 4 million units by 2023. E-bikes now make up a larger part of the market than ever, making up 53 percent of all new bike sales in 2023.

E-bikes now dominating the Dutch market

While the Dutch bicycle market is not as large as in neighboring Germany, e-bikes were adopted much more quickly in the country famous for its extensive bicycle infrastructure and love of cycling. E-bikes made up half of all bicycle sales for the first time in 2020 and their share in the market has grown to 57 percent since then.