Instagram: average reach of posts 2023-2024, by number of followers

Published by
Stacy Jo Dixon,
Aug 5, 2024

In 2024, the average Instagram post from an account with under 500 followers reached around 6,500 Instagram users, up from 1,405 in 2023. Huge accounts, with over 50,001 followers reach an average of 49,932 thousand users in 2024, down from 56,191 users in 2023.

Average number of users reached per Instagram post from 2023 to 2024, by number of followers

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Release date

2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

353,670 Instagram accounts, 15,365,25 Instagram posts

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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