According to a June 2023 study, Instagram posts from accounts with 50 thousand to 45 million followers reached 36,464 users in 2023, down from 41 thousand in 2022, a year on year decrease of around 32 percent. Instagram accounts with two thousand to ten thousand followers saw a decrease in reach of posts of roughly 16 percent.
Average number of users reached per Instagram post from 2022 to 2023, by number of followers
Number of followers
Reached followers 2022
Reached followers 2023
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Metricool. (September 26, 2023). Average number of users reached per Instagram post from 2022 to 2023, by number of followers [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/
Metricool. "Average number of users reached per Instagram post from 2022 to 2023, by number of followers." Chart. September 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/
Metricool. (2023). Average number of users reached per Instagram post from 2022 to 2023, by number of followers. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/
Metricool. "Average Number of Users Reached per Instagram Post from 2022 to 2023, by Number of Followers." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/
Metricool, Average number of users reached per Instagram post from 2022 to 2023, by number of followers Statista, https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/ (last visited July 22, 2024)
Average number of users reached per Instagram post from 2022 to 2023, by number of followers [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1353274/average-reach-posts-instagram-by-number-of-followers/