Instagram: average reach of posts 2023-2024, by number of followers

Published by
Stacy Jo Dixon
,
Aug 5, 2024

In 2024, the average Instagram post from an account with under 500 followers reached around 6,500 Instagram users, up from 1,405 in 2023. Huge accounts, with over 50,001 followers reach an average of 49,932 thousand users in 2024, down from 56,191 users in 2023.

Average number of users reached per Instagram post from 2023 to 2024, by number of followers

Number of followers20232024
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Statistic: Average number of users reached per Instagram post from 2023 to 2024, by number of followers

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Release date

2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

353,670 Instagram accounts, 15,365,25 Instagram posts

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