According to a 2023 study, Instagram carousels, posts containing more than one image, received more interactions than singles images. Overall, carousels received on average 271 interactions, whist images received 117 interactions. Additionally, carousels saw a year on year increase in interactions of 15.82 percent.
Average interactions on Instagram content from 2022 to 2023, by post format
Characteristic
2022
2023
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Metricool. (September 26, 2023). Average interactions on Instagram content from 2022 to 2023, by post format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. "Average interactions on Instagram content from 2022 to 2023, by post format." Chart. September 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. (2023). Average interactions on Instagram content from 2022 to 2023, by post format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. "Average Interactions on Instagram Content from 2022 to 2023, by Post Format." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool, Average interactions on Instagram content from 2022 to 2023, by post format Statista, https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/ (last visited July 22, 2024)
Average interactions on Instagram content from 2022 to 2023, by post format [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/