Instagram: post engagement 2023-2024, by format

Published by
Stacy Jo Dixon,
Oct 1, 2024

Between 2023 and 2024, Carousels and single image posts on Instagram experienced a slight decrease in engagement. Overall, engagement on Reels from feed* stood at 6.92 percent in 2024, up from 4.5 percent in 2023. Additionally, average user reach on Instagram decresed from 2023 to 2024.

Average engagement on Instagram posts from 2023 to 2024, by format

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Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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