In 2023, Instagram Stories were by far the most common type of content posted on the social media platform. Overall, accounts with 50 thousand to 45 million followers posted an average of 130 Instagram Stories per week, as well as 28 posts, and 19 Reels.
Average monthly posting frequency on Instagram in 2023, by number of followers
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Reels
Posts
Stories
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Metricool. (September 26, 2023). Average monthly posting frequency on Instagram in 2023, by number of followers [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/
Metricool. "Average monthly posting frequency on Instagram in 2023, by number of followers." Chart. September 26, 2023. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/
Metricool. (2023). Average monthly posting frequency on Instagram in 2023, by number of followers. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/
Metricool. "Average Monthly Posting Frequency on Instagram in 2023, by Number of Followers." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/
Metricool, Average monthly posting frequency on Instagram in 2023, by number of followers Statista, https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/ (last visited July 08, 2024)
Average monthly posting frequency on Instagram in 2023, by number of followers [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1353256/most-effective-posting-frequency-instagram-by-number-of-followers/