In a 2022 survey, roughly the same proportion of small businesses in the United States said that they were increasing their prices during the holiday season as those who were looking to boost demand with special discounts and promotions.
Share of small businesses changing their prices during the holiday season in the United States in 2022
Small businesses preparing holiday season inventory
Method of interview
Online survey
Supplementary notes
76 percent of businesses were product-based.
Businesses had up to 100 employees, 49 percent had 1-10 employees.
The average annual revenue was 732,000 U.S. dollars.
Businesses that did not consider the holiday season important to overall annual performance were excluded.
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Intuit QuickBooks. (November 8, 2022). Share of small businesses changing their prices during the holiday season in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/
Intuit QuickBooks. "Share of small businesses changing their prices during the holiday season in the United States in 2022." Chart. November 8, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/
Intuit QuickBooks. (2022). Share of small businesses changing their prices during the holiday season in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/
Intuit QuickBooks. "Share of Small Businesses Changing Their Prices during The Holiday Season in The United States in 2022." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/
Intuit QuickBooks, Share of small businesses changing their prices during the holiday season in the United States in 2022 Statista, https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/ (last visited November 22, 2024)
Share of small businesses changing their prices during the holiday season in the United States in 2022 [Graph], Intuit QuickBooks, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1353189/small-business-christmas-price-changes-us/
