Share of Gen Z avoid brands that are not anti-racism in the U.S. 2022, by demographic

Published by Statista Research Department, May 7, 2024
In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) were very conflicted about avoiding brands who do not take an active stance against racism. Gen Z who achieved a high education were both the most likely to avoid brands that don’t take an active stance against racism, and the most unlikely to avoid those brands.

Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic

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Release date

November 2022

Region

United States

Survey time period

October 2021 to July 2022

Number of respondents

4,233*

Age group

18-25 years

Special properties

Generation "Gen Z"

Method of interview

Online survey

Supplementary notes

*Respondents in October 2021: 1,062
Respondents in January 2022: 1,051
Respondents in May 2022: 1,060
Respondents in July 2022: 1,060
The question was originally phrased as: "How likely are you to avoid buying products from brands that don’t take an active stance against racism?"

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