In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) were very conflicted about avoiding brands who do not take an active stance against racism. Gen Z who achieved a high education were both the most likely to avoid brands that don’t take an active stance against racism, and the most unlikely to avoid those brands.
Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic
*Respondents in October 2021: 1,062
Respondents in January 2022: 1,051
Respondents in May 2022: 1,060
Respondents in July 2022: 1,060
The question was originally phrased as: "How likely are you to avoid buying products from brands that don’t take an active stance against racism?"
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Latana. (November 15, 2022). Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/
Latana. "Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic." Chart. November 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/
Latana. (2022). Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/
Latana. "Opinions on How Likely Gen Z Is to Avoid Buying Products from Brands That Don’t Take An Active Stance against Racism in The U.S. in 2022, by Demographic." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/
Latana, Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic Statista, https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/ (last visited December 22, 2024)
Opinions on how likely Gen Z is to avoid buying products from brands that don’t take an active stance against racism in the U.S. in 2022, by demographic [Graph], Latana, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1353187/us-avoid-anti-racist-brands-gen-z-by-demographic/
