Share of Gen Z who avoid brands that are not anti-racism in the U.S. 2022
In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) were very conflicted about avoiding brands who do not take an active stance against racism. Around 42 percent stated they were likely or very likely to avoid buying products from those brands, compared to 33 percent of respondent who claimed it was either unlikely or very unlikely.
