According to a September 2022 survey of grocery shoppers in the United States, millennials and Generation X were more likely to buy less groceries to save money than baby boomers. In fact, 11 percent of boomers said they had never reduced their grocery purchases for this reason, while 29 percent of Gen Xers said they did so often.
Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation
Characteristic
Never
Rarely
Sometimes
Often
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Morning Consult. (October 17, 2022). Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. "Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation." Chart. October 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. (2022). Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. "Frequency Grocery Shoppers Buy Fewer Items to save Money in The United States as of September 2022, by Generation." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult, Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation Statista, https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/ (last visited July 22, 2024)
Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation [Graph], Morning Consult, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/