Alnatura brand profile in Germany 2023
How high is the brand awareness of Alnatura in Germany?
When it comes to milk alternative drinkers, brand awareness of Alnatura is at 80 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alnatura in Germany?
In total, 41 percent of German milk alternative drinkers say they like Alnatura. However, in actuality, among the 80 percent of German respondents who know Alnatura, 51 percent of people like the brand.
What is the usage share of Alnatura in Germany?
All in all, 39 percent of milk alternative drinkers in Germany use Alnatura. That means, of the 80 percent who know the brand, 49 percent use them.
How loyal are the drinkers of Alnatura?
Around 32 percent of milk alternative drinkers in Germany say they are likely to use Alnatura again. Set in relation to the 39 percent usage share of the brand, this means that 82 percent of their drinkers show loyalty to the brand.
What's the buzz around Alnatura in Germany?
In July 2023, about 30 percent of German milk alternative drinkers had heard about Alnatura in the media, on social media, or in advertising over the past three months. Of the 80 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Alnatura in Germany.
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