Hachez brand profile in Germany 2023
How high is the brand awareness of Hachez in Germany?
When it comes to chocolate & candy bars eaters, brand awareness of Hachez is at 50 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hachez in Germany?
In total, 15 percent of German chocolate & candy bars eaters say they like Hachez. However, in actuality, among the 50 percent of German respondents who know Hachez, 30 percent of people like the brand.
What is the usage share of Hachez in Germany?
All in all, 8 percent of chocolate & candy bars eaters in Germany use Hachez. That means, of the 50 percent who know the brand, 16 percent use them.
How loyal are the customers of Hachez?
Around 5 percent of chocolate & candy bars eaters in Germany say they are likely to use Hachez again. Set in relation to the 8 percent usage share of the brand, this means that 63 percent of their customers show loyalty to the brand.
What's the buzz around Hachez in Germany?
In July 2023, about 5 percent of German chocolate & candy bars eaters had heard about Hachez in the media, on social media, or in advertising over the past three months. Of the 50 percent who know the brand, that's 10 percent, meaning at the time of the survey there's little to no buzz around Hachez in Germany.
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