Ritter Sport brand profile in Germany 2023
How high is the brand awareness of Ritter Sport in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Ritter Sport is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ritter Sport in Germany?
In total, 56 percent of German chocolate & candy bar eaters say they like Ritter Sport. However, in actuality, among the 95 percent of German respondents who know Ritter Sport, 59 percent of people like the brand.
What is the usage share of Ritter Sport in Germany?
All in all, 43 percent of chocolate & candy bar eaters in Germany use Ritter Sport. That means, of the 95 percent who know the brand, 45 percent use them.
How loyal are the customers of Ritter Sport?
Around 39 percent of chocolate & candy bar eaters in Germany say they are likely to use Ritter Sport again. Set in relation to the 43 percent usage share of the brand, this means that 91 percent of their customers show loyalty to the brand.
What's the buzz around Ritter Sport in Germany?
In July 2023, about 18 percent of German chocolate & candy bar eaters had heard about Ritter Sport in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 19 percent, meaning at the time of the survey there's little buzz around Ritter Sport in Germany.
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