Alpro brand profile in the UK 2023
How high is the brand awareness of Alpro in the UK?
When it comes to milk alternative drinkers, brand awareness of Alpro is at 90 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpro in the UK?
In total, 57 percent of UK milk alternative drinkers say they like Alpro. However, in actuality, among the 90 percent of UK respondents who know Alpro, 63 percent of people like the brand.
What is the usage share of Alpro in the UK?
All in all, 55 percent of milk alternative drinkers in the UK use Alpro. That means, of the 90 percent who know the brand, 61 percent use them.
How loyal are the drinkers of Alpro?
Around 46 percent of milk alternative drinkers in the UK say they are likely to use Alpro again. Set in relation to the 55 percent usage share of the brand, this means that 84 percent of their drinkers show loyalty to the brand.
What's the buzz around Alpro in the UK?
In August 2023, about 34 percent of UK milk alternative drinkers had heard about Alpro in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Alpro in the UK.
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