Silk brand profile in the United States 2022
How high is the brand awareness of Silk in the United States?
When it comes to oat milk drinkers, brand awareness of Silk is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Silk in the United States?
In total, 51% of U.S. oat milk drinkers say they like Silk. However, in actuality, among the 88% of U.S. respondents who know Silk, 58% of people like the brand.
What is the usage share of Silk in the United States?
All in all, 52% of oat milk drinkers in the United States use Silk. That means, of the 88% who know the brand, 59% use them.
How loyal are the drinkers of Silk?
Around 44% of oat milk drinkers in the United States say they are likely to use Silk again. Set in relation to the 52% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Silk in the United States?
In October 2022, about 36% of U.S. oat milk drinkers had heard about Silk in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Silk in the United States.
Baby Boomers and Gen X in the U.S. value Silk and being successful
In the generational comparison for the Silk brand KPIs Consumers belonging to the Baby Boomer or Baby Bust generation also known as Generation X stand out. In all metrics of the brand KPIs Baby Boomers and Generation X score higher than Millennials or Generation Z. In the ranking of the most important life aspects Silk consumers value being successful higher than non-consumers or the general population of the United States.
When it comes to oat milk drinkers, brand awareness of Silk is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Silk in the United States?
In total, 51% of U.S. oat milk drinkers say they like Silk. However, in actuality, among the 88% of U.S. respondents who know Silk, 58% of people like the brand.
What is the usage share of Silk in the United States?
All in all, 52% of oat milk drinkers in the United States use Silk. That means, of the 88% who know the brand, 59% use them.
How loyal are the drinkers of Silk?
Around 44% of oat milk drinkers in the United States say they are likely to use Silk again. Set in relation to the 52% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Silk in the United States?
In October 2022, about 36% of U.S. oat milk drinkers had heard about Silk in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Silk in the United States.
Baby Boomers and Gen X in the U.S. value Silk and being successful
In the generational comparison for the Silk brand KPIs Consumers belonging to the Baby Boomer or Baby Bust generation also known as Generation X stand out. In all metrics of the brand KPIs Baby Boomers and Generation X score higher than Millennials or Generation Z. In the ranking of the most important life aspects Silk consumers value being successful higher than non-consumers or the general population of the United States.
