Godiva brand profile in the United States 2023
How high is the brand awareness of Godiva in the United States?
When it comes to chocolate & candy bar eaters, brand awareness of Godiva is at 73 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Godiva in the United States?
In total, 32 percent of U.S. chocolate & candy bar eaters say they like Godiva. However, in actuality, among the 73 percent of U.S. respondents who know Godiva, 44 percent of people like the brand.
What is the usage share of Godiva in the United States?
All in all, 18 percent of chocolate & candy bar eaters in the United States use Godiva. That means, of the 73 percent who know the brand, 25 percent use them.
How loyal are the customers of Godiva?
Around 14 percent of chocolate & candy bar eaters in the United States say they are likely to use Godiva again. Set in relation to the 18 percent usage share of the brand, this means that 78 percent of their customers show loyalty to the brand.
What's the buzz around Godiva in the United States?
In July 2023, about 12 percent of U.S. chocolate & candy bar eaters had heard about Godiva in the media, on social media, or in advertising over the past three months. Of the 73 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Godiva in the United States.
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