Chanel brand profile in Germany 2024
How high is the brand awareness of Chanel in Germany?
When it comes to luxury fashion users, brand awareness of Chanel is at 93 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in Germany?
In total, 41 percent of German luxury fashion users say they like Chanel. However, in actuality, among the 93 percent of German respondents who know Chanel, 44 percent of people like the brand.
What is the usage share of Chanel in Germany?
All in all, 24 percent of luxury fashion users in Germany use Chanel. That means, of the 93 percent who know the brand, 26 percent use them.
How loyal are the owners of Chanel?
Around 18 percent of luxury fashion users in Germany say they are likely to use Chanel again. Set in relation to the 24 percent usage share of the brand, this means that 75 percent of their owners show loyalty to the brand.
What's the buzz around Chanel in Germany?
In March 2024, about 34 percent of German luxury fashion users had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 37 percent, meaning at the time of the survey there's some buzz around Chanel in Germany.
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