Yves Saint Laurent brand profile in Germany 2024
How high is the brand awareness of Yves Saint Laurent in Germany?
When it comes to luxury fashion users, brand awareness of Yves Saint Laurent is at 79 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yves Saint Laurent in Germany?
In total, 29 percent of German luxury fashion users say they like Yves Saint Laurent. However, in actuality, among the 79 percent of German respondents who know Yves Saint Laurent, 37 percent of people like the brand.
What is the usage share of Yves Saint Laurent in Germany?
All in all, 18 percent of luxury fashion users in Germany use Yves Saint Laurent. That means, of the 79 percent who know the brand, 23 percent use them.
How loyal are the owners of Yves Saint Laurent?
Around 14 percent of luxury fashion users in Germany say they are likely to use Yves Saint Laurent again. Set in relation to the 18 percent usage share of the brand, this means that 78 percent of their owners show loyalty to the brand.
What's the buzz around Yves Saint Laurent in Germany?
In March 2024, about 11 percent of German luxury fashion users had heard about Yves Saint Laurent in the media, on social media, or in advertising over the past three months. Of the 79 percent who know the brand, that's 14 percent, meaning at the time of the survey there's little buzz around Yves Saint Laurent in Germany.
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