Versace brand profile in Germany 2024
How high is the brand awareness of Versace in Germany?
When it comes to luxury fashion users, brand awareness of Versace is at 87 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Versace in Germany?
In total, 31 percent of German luxury fashion users say they like Versace. However, in actuality, among the 87 percent of German respondents who know Versace, 36 percent of people like the brand.
What is the usage share of Versace in Germany?
All in all, 16 percent of luxury fashion users in Germany use Versace. That means, of the 87 percent who know the brand, 18 percent use them.
How loyal are the owners of Versace?
Around 11 percent of luxury fashion users in Germany say they are likely to use Versace again. Set in relation to the 16 percent usage share of the brand, this means that 69 percent of their owners show loyalty to the brand.
What's the buzz around Versace in Germany?
In March 2024, about 13 percent of German luxury fashion users had heard about Versace in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Versace in Germany.
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