Celine brand profile in Germany 2024
How high is the brand awareness of Celine in Germany?
When it comes to luxury fashion users, brand awareness of Celine is at 60 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Celine in Germany?
In total, 12 percent of German luxury fashion users say they like Celine. However, in actuality, among the 60 percent of German respondents who know Celine, 20 percent of people like the brand.
What is the usage share of Celine in Germany?
All in all, 7 percent of luxury fashion users in Germany use Celine. That means, of the 60 percent who know the brand, 12 percent use them.
How loyal are the owners of Celine?
Around 4 percent of luxury fashion users in Germany say they are likely to use Celine again. Set in relation to the 7 percent usage share of the brand, this means that 57 percent of their owners show loyalty to the brand.
What's the buzz around Celine in Germany?
In March 2024, about 8 percent of German luxury fashion users had heard about Celine in the media, on social media, or in advertising over the past three months. Of the 60 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Celine in Germany.
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