Dior brand profile in Germany 2024
How high is the brand awareness of Dior in Germany?
When it comes to luxury fashion users, brand awareness of Dior is at 92 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in Germany?
In total, 45 percent of German luxury fashion users say they like Dior. However, in actuality, among the 92 percent of German respondents who know Dior, 49 percent of people like the brand.
What is the usage share of Dior in Germany?
All in all, 28 percent of luxury fashion users in Germany use Dior. That means, of the 92 percent who know the brand, 30 percent use them.
How loyal are the owners of Dior?
Around 20 percent of luxury fashion users in Germany say they are likely to use Dior again. Set in relation to the 28 percent usage share of the brand, this means that 71 percent of their owners show loyalty to the brand.
What's the buzz around Dior in Germany?
In March 2024, about 33 percent of German luxury fashion users had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Dior in Germany.
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