Valentino brand profile in Germany 2024
How high is the brand awareness of Valentino in Germany?
When it comes to luxury fashion users, brand awareness of Valentino is at 76 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Valentino in Germany?
In total, 21 percent of German luxury fashion users say they like Valentino. However, in actuality, among the 76 percent of German respondents who know Valentino, 28 percent of people like the brand.
What is the usage share of Valentino in Germany?
All in all, 11 percent of luxury fashion users in Germany use Valentino. That means, of the 76 percent who know the brand, 14 percent use them.
How loyal are the owners of Valentino?
Around 8 percent of luxury fashion users in Germany say they are likely to use Valentino again. Set in relation to the 11 percent usage share of the brand, this means that 72 percent of their owners show loyalty to the brand.
What's the buzz around Valentino in Germany?
In March 2024, about 9 percent of German luxury fashion users had heard about Valentino in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Valentino in Germany.
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