How high is the brand awareness of Off-White in Germany? When it comes to luxury fashion users, brand awareness of Off-White is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in Germany? In total, 11% of German luxury fashion users say they like Off-White. However, in actuality, among the 34% of German respondents who know Off-White, 32% of people like the brand.
What is the usage share of Off-White in Germany? All in all, 7% of luxury fashion users in Germany use Off-White. That means, of the 34% who know the brand, 21% use them.
How loyal are the owners of Off-White? Around 5% of luxury fashion users in Germany say they are likely to use Off-White again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Off-White in Germany? In September 2022, about 6% of German luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Off-White in Germany.
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Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to luxury fashion, which of the following brands do you like?
Brand usage: When it comes to luxury fashion, which of the following brands do you own currently?
Brand loyalty: When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany
Statista. "Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany
Statista. (2022). Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany
Statista. "Off-white Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Luxury Fashion Owners in Germany in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany
Statista, Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022 Statista, https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany (last visited August 25, 2024)
Off-White brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352130/off-white-luxury-fashion-brand-profile-in-germany