Off-White brand profile in Germany 2022
How high is the brand awareness of Off-White in Germany?
When it comes to luxury fashion users, brand awareness of Off-White is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in Germany?
In total, 11% of German luxury fashion users say they like Off-White. However, in actuality, among the 34% of German respondents who know Off-White, 32% of people like the brand.
What is the usage share of Off-White in Germany?
All in all, 7% of luxury fashion users in Germany use Off-White. That means, of the 34% who know the brand, 21% use them.
How loyal are the owners of Off-White?
Around 5% of luxury fashion users in Germany say they are likely to use Off-White again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Off-White in Germany?
In September 2022, about 6% of German luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Off-White in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Off-White is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in Germany?
In total, 11% of German luxury fashion users say they like Off-White. However, in actuality, among the 34% of German respondents who know Off-White, 32% of people like the brand.
What is the usage share of Off-White in Germany?
All in all, 7% of luxury fashion users in Germany use Off-White. That means, of the 34% who know the brand, 21% use them.
How loyal are the owners of Off-White?
Around 5% of luxury fashion users in Germany say they are likely to use Off-White again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Off-White in Germany?
In September 2022, about 6% of German luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Off-White in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
