Nike brand profile UK 2024

How high is the brand awareness of Nike in the UK?
When it comes to sneakers users, brand awareness of Nike is at 98 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nike in the UK?
In total, 65 percent of UK sneakers users say they like Nike. However, in actuality, among the 98 percent of UK respondents who know Nike, 66 percent of people like the brand.

What is the usage share of Nike in the UK?
All in all, 54 percent of sneakers users in the UK use Nike. That means, of the 98 percent who know the brand, 55 percent use them.

How loyal are the owners of Nike?
Around 48 percent of sneakers users in the UK say they are likely to use Nike again. Set in relation to the 54 percent usage share of the brand, this means that 89 percent of their owners show loyalty to the brand.

What's the buzz around Nike in the UK?
In 2024, about 38 percent of UK sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 98 percent who know the brand, that's 39 percent, meaning at the time of the survey there's some buzz around Nike in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Nike brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2024

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Number of respondents

1,153 respondents

Age group

18-64 years

Special properties

respondents who own sneakers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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