Dolce & Gabbana brand profile in Germany 2024
How high is the brand awareness of Dolce & Gabbana in Germany?
When it comes to luxury fashion users, brand awareness of Dolce & Gabbana is at 87 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dolce & Gabbana in Germany?
In total, 35 percent of German luxury fashion users say they like Dolce & Gabbana. However, in actuality, among the 87 percent of German respondents who know Dolce & Gabbana, 40 percent of people like the brand.
What is the usage share of Dolce & Gabbana in Germany?
All in all, 23 percent of luxury fashion users in Germany use Dolce & Gabbana. That means, of the 87 percent who know the brand, 26 percent use them.
How loyal are the owners of Dolce & Gabbana?
Around 16 percent of luxury fashion users in Germany say they are likely to use Dolce & Gabbana again. Set in relation to the 23 percent usage share of the brand, this means that 70 percent of their owners show loyalty to the brand.
What's the buzz around Dolce & Gabbana in Germany?
In March 2024, about 23 percent of German luxury fashion users had heard about Dolce & Gabbana in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 26 percent, meaning at the time of the survey there's some buzz around Dolce & Gabbana in Germany.
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