adidas brand profile in the UK 2024
How high is the brand awareness of adidas in the UK?
When it comes to sportswear users, brand awareness of adidas is at 97 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in the UK?
In total, 69 percent of UK sportswear users say they like adidas. However, in actuality, among the 97 percent of UK respondents who know adidas, 71 percent of people like the brand.
What is the usage share of adidas in the UK?
All in all, 63 percent of sportswear users in the UK use adidas. That means, of the 97 percent who know the brand, 65 percent use them.
How loyal are the owners of adidas?
Around 52 percent of sportswear users in the UK say they are likely to use adidas again. Set in relation to the 63 percent usage share of the brand, this means that 83 percent of their owners show loyalty to the brand.
What's the buzz around adidas in the UK?
In 2024, about 42 percent of UK sportswear users had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 43 percent, meaning at the time of the survey there's some buzz around adidas in the UK.
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