Adidas brand profile in the UK 2024
How high is the brand awareness of Adidas in the UK?
When it comes to sneakers users, brand awareness of Adidas is at 97 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adidas in the UK?
In total, 63 percent of UK sneakers users say they like Adidas. However, in actuality, among the 97 percent of UK respondents who know Adidas, 65 percent of people like the brand.
What is the usage share of Adidas in the UK?
All in all, 50 percent of sneakers users in the UK use Adidas. That means, of the 97 percent who know the brand, 52 percent use them.
How loyal are the owners of Adidas?
Around 39 percent of sneakers users in the UK say they are likely to use Adidas again. Set in relation to the 50 percent usage share of the brand, this means that 78 percent of their owners show loyalty to the brand.
What's the buzz around Adidas in the UK?
In 2024, about 39 percent of UK sneakers users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 40 percent, meaning at the time of the survey there's some buzz around Adidas in the UK.
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