Vivienne Westwood brand profile in the UK 2023
How high is the brand awareness of Vivienne Westwood in the UK?
When it comes to luxury fashion users, brand awareness of Vivienne Westwood is at 74 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivienne Westwood in the UK?
In total, 18 percent of UK luxury fashion users say they like Vivienne Westwood. However, in actuality, among the 74 percent of UK respondents who know Vivienne Westwood, 24 percent of people like the brand.
What is the usage share of Vivienne Westwood in the UK?
All in all, 10 percent of luxury fashion users in the UK use Vivienne Westwood. That means, of the 74 percent who know the brand, 14 percent use them.
How loyal are the owners of Vivienne Westwood?
Around 8 percent of luxury fashion users in the UK say they are likely to use Vivienne Westwood again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their owners show loyalty to the brand.
What's the buzz around Vivienne Westwood in the UK?
In November 2023, about 6 percent of UK luxury fashion users had heard about Vivienne Westwood in the media, on social media, or in advertising over the past three months. Of the 74 percent who know the brand, that's 8 percent, meaning at the time of the survey there's little buzz around Vivienne Westwood in the UK.
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