adidas brand profile in the United States 2024
How high is the brand awareness of adidas in the United States?
When it comes to sportswear owners, brand awareness of adidas is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in the United States?
In total, 62% of U.S. sportswear owners say they like adidas. However, in actuality, among the 96% of U.S. respondents who know adidas, 65% of people like the brand.
What is the usage share of adidas in the United States?
All in all, 51% of sportswear owners in the United States own adidas. That means, of the 96% who know the brand, 53% own them.
How loyal are the owners of adidas?
Around 42% of sportswear owners in the United States say they are likely to purchase adidas again. Set in relation to the 51% usage share of the brand, this means that 82% of their owners show loyalty to the brand.
What's the buzz around adidas in the United States?
In March 2024, about 41% of U.S. sportswear owners had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around adidas in the United States.
When it comes to sportswear owners, brand awareness of adidas is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in the United States?
In total, 62% of U.S. sportswear owners say they like adidas. However, in actuality, among the 96% of U.S. respondents who know adidas, 65% of people like the brand.
What is the usage share of adidas in the United States?
All in all, 51% of sportswear owners in the United States own adidas. That means, of the 96% who know the brand, 53% own them.
How loyal are the owners of adidas?
Around 42% of sportswear owners in the United States say they are likely to purchase adidas again. Set in relation to the 51% usage share of the brand, this means that 82% of their owners show loyalty to the brand.
What's the buzz around adidas in the United States?
In March 2024, about 41% of U.S. sportswear owners had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around adidas in the United States.
