Gucci brand profile in the United States 2024
How high is the brand awareness of Gucci in the United States?
When it comes to luxury fashion owners, brand awareness of Gucci is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gucci in the United States?
In total, 51% of U.S. luxury fashion owners say they like Gucci. However, in actuality, among the 94% of U.S. respondents who know Gucci, 54% of people like the brand.
What is the usage share of Gucci in the United States?
All in all, 35% of luxury fashion owners in the United States own Gucci. That means, of the 94% who know the brand, 37% own them.
How loyal are the owners of Gucci?
Around 28% of luxury fashion owners in the United States say they are likely to purchase Gucci again. Set in relation to the 35% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Gucci in the United States?
In March 2024, about 37% of U.S. luxury fashion owners had heard about Gucci in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Gucci in the United States.
When it comes to luxury fashion owners, brand awareness of Gucci is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gucci in the United States?
In total, 51% of U.S. luxury fashion owners say they like Gucci. However, in actuality, among the 94% of U.S. respondents who know Gucci, 54% of people like the brand.
What is the usage share of Gucci in the United States?
All in all, 35% of luxury fashion owners in the United States own Gucci. That means, of the 94% who know the brand, 37% own them.
How loyal are the owners of Gucci?
Around 28% of luxury fashion owners in the United States say they are likely to purchase Gucci again. Set in relation to the 35% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Gucci in the United States?
In March 2024, about 37% of U.S. luxury fashion owners had heard about Gucci in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Gucci in the United States.
