Grocery shopping responsibility share in the United States by generation 2023

Co-shopping split of groceries in multi-person households in in the United States in 2023, by generation

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Release date

April 2023

Region

United States

Survey time period

February 1 to 14, 2023

Number of respondents

2,105 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Self shoppers relates to those individuals living alone and who are responsible just for themselves. Primary shopper relates to households that have a person that does the majority of household grocery shopping. Shared/Secondary shopper to households that equally split grocery shopping or which have a person who does the minority of household grocery shopping.
Gen Z: ages 18-25.
Millennial: ages 26-41.
Gen X: ages 42-57.
Boomer: ages 58-76.
Silent/Mature: ages 77+.

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