T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowGrocery shopping responsibility share in the United States by generation 2023
In a 2023 survey of U.S. shoppers, 77 percent of respondents who identified themselves as primary shoppers in their household were millennials, while 41 percent belonged to the silent generation. As for those who identified themselves as secondary shoppers, i.e., those who did the minority of the household shopping, most belonged to the older or very young generations.
