Main reasons to buy groceries online in the U.S. 2023

Published by Statista Research Department, Mar 22, 2024
Saving time was the main reason for U.S. shoppers to buy groceries online in 2023, with 77 percent of shoppers reporting so. Nearly 41 percent of shoppers reported that they liked shopping online because it helped with avoiding impulse purchases that would happen often while shopping in stores. Another 38 percent of shoppers reported that it's easier to compare products and prices online.

Leading reasons to purchase groceries online in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

April 2023

Number of respondents

17,683 respondents

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Statistics on " Online grocery shopping in the United States "

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Other statistics that may interest you Online grocery shopping in the United States

Overview

4

Categories

4

Online retailers

7

Consumer behavior

8

Leading grocers profile

6

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Topics

Online grocery shopping in the United StatesWalmartTargetOnline grocery shopping in the United Kingdom (UK)Costco
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