In 2023, 91 percent of consumers shopping for groceries online in the United States were open to buying products that they've never purchased before. This figure is down one percent than in the previous yea
Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023
Characteristic
Share of respondents
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PowerReviews. (April 15, 2023). Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/
PowerReviews. "Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023." Chart. April 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/
PowerReviews. (2023). Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/
PowerReviews. "Share of Consumers Open to Trying New Products When Grocery Shopping Online in The United States from 2021 to 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/
PowerReviews, Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/ (last visited July 22, 2024)
Share of consumers open to trying new products when grocery shopping online in the United States from 2021 to 2023 [Graph], PowerReviews, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1351822/united-states-online-grocery-buyers-trying-new-products/
